My Green Corner

Business activities thrive on several concurrent techniques and mechanisms. Internet marketing and web-oriented business is taking new shape and new dimensions are gaining importance. Small and medium businesses (SMBs) across the globe have started experiencing the need for adopting improvised technological strategies and more ‘Information Technology (IT)’ based approaches.

“Personalization” is one such aspect that has witnessed sea changes during past many years. Maintaining constant contacts with the customers, visitors, and viewers has become a vital factor in maintaining the profitability of the business. Sometimes, it becomes obvious and necessary to resell a product or service and make the previous customers understand that why they were offered the first chance in first place. Repeated orders and re-orders are quite often much more profitable in comparison to beginning a new business activity. This strategy helps in reducing the acquisition costs and advantages the discount offers.

Some of the best websites and blogs are what Buzz Bruggeman describes as ‘intelligence agents’. These information media generally have constant updating of contents and current posts that would be of beneficial interests to their target audience, in their understanding.

For such websites and blogs, the golden rule applies, “Try to put yourself in your reader’s and customer’s shoes and figure out how you would want to be treated”, says Edward Craine. It is a “Top to Bottom” approach. “If you don’t do proper things, you’re bound to fail,” he says.

Benedict J.frederick, President of ‘Frederick Realty’ in Baltimore has positive believes about this. In his views it is really helpful to develop “some unique knowledge”. A good blogger must find its niche and should go deep in to that niche and then he can become an invaluable resource to people.

Personalization is one such aspect for any web based business in which taking a few extra steps would always be beneficial for both the business as well as the reader. It helps a reader to remain in constant touch with the business owner.”My goal is always to leave clients with more than they expected. It is not just that I do the job but that they really get value from what I do”, says Deborah E. Harry, CCIM, President of Deborah Harry & Associates in Elverson, Pa. “I believe in building relationships. It is for the long time, not for just once”, she says.

Personalization strategies ensure build up the reputation of a website or a blog. Next step would be to advertise this reputation. Future readers and visitors are more likely to believe certain reputation advertising through the “word of mouth” if they happen to know that somebody just like them has already experienced it. A website always grows exponentially with the help of such reputation and experience stories.

Referrals, testimonials, and recommendations are some of the other important tools for the success of a website that helps in ensuring the coming back of a visitor. “when I asked people to write them for me, a trend was established. The writers felt that I made them look good to their clients”, says Harry. She now asks for a letter of recommendation. “I’ve found my readers are very supportive and happy to help me”, Harry Comments.

For bloggers, no matter how glowing a word of mouth recommendation is, it is still necessary to keep the blog and blogger’s name in front of past and future visitors. A nice combination of well planned marketing activities and updated informative posts would definitely of much help. Craine explains this concept lucidly,” people have an understanding that when you’re just freely giving information, you’re a person they want to stay in touch with. People love them. They want to know when the next story is coming”.

‘Feedback Surveys’ from the readers are of immense help in improving a website. Constant feedbacks keep the business owner always on its toes. An online survey is one of the easiest, fastest, most convenient, and almost inexpensive mode of gathering information about the reader’s choices and the changing trends.’ A Note of Thanks’ in response is as mandatory as anything else. It will further strengthen the inter-personal bonds between the website and the reader. A feedback always makes a customer feel special for its contribution.

A blog is the true reflection of its creator. It demonstrates the creator’s concepts thoughts, vision, and communications, to the entire internet world. Bloggers often reveal so many things about themselves without opening even a single word about them.

A good blog and a well organized website tell the whole story in itself. We find many websites having just a jumble of images and text imposed as momentos. But a well designed, well conceptualized and well managed website will always be more beneficial to the business objectives. Just a collection of links, ads, banners, and some irrelevant text posts would lead to nowhere in web-based business.

Updating the website therefore becomes a key factor. All links on the website should be properly placed and comfortably opening for the visitors else the visitor will just move on. A neglected website or a blog would never be a profitable or popular concept.

“Create the best website that you can with the knowledge that you have. You will never be finished, as there will always be more to say and show”, says Richard Lowe, Jr.

There are varieties of means to ensure continual updating of a website. You could place a message board to start virtual conversations with your visitors. You can also adopt a weekly column or an associated ‘eZine’ as an innovative idea in order to get people to come back. Even if you’ve said everything there is to say, perhaps you can add few pictures, sound and videos or change the layout or presentation. “What’s New” section on a website will definitely serve visitors and customers and they will come back again and again just to see what you have added new.

Periodic ‘eZine’ helps maintaining contacts with the readers and communicating them about new happenings. Similarly, the ‘newsgroups’ and ‘email discussion lists’ such as ‘egroups’ and ‘topica’ are also gaining popularity among the internet marketers and readers both. Posting pertinent information at such communicative platforms helps people to visit back to the website for further exploration of their interests.

“If you want people to come back to your website, you had better be keeping it up-to-date, accurate and adding new content all of the time. Otherwise, your readers will grow and move on to greener pastures”, says Richard Lowe Jr.

‘Personalization’ is therefore an extremely beneficial technique that helps making a visitor come back. If a website or a blog welcomes with smile each time a visitor or reader comes back, a friendly positive tone is automatically established between the two. It is one of the most customer-pleasing features that can be added to the web -business and above all, it costs nothing but the efforts only.

People have become almost immune with most of the conventional websites that are present on the internet today. They all look alike. An element of surprise may hit anyone’s eyes and prompt saying “Wow, This is unbelievable!”. This would help any webmaster cutting through the clutter and make people generate “word of mouth” and say “You need to see this, it is incredible indeed”. Among the big shifts that you can select for your unique website would be shifting the website-marketing from a “riding-shotgun” approach to a well planned strategically designed surprise oriented campaign.

An interesting ‘surprise twist’ has recently been offered by ‘Disney’ with its “The Year of a Million Dreams”. This brilliant twist says,” imagine walking through one of the ‘Walt Disney Theme Parks’ when a cast member taps you on the shoulder to offer you a dream come true. Right now, over a million extra-special dreams, some thought impossible, are being randomly awarded to people just like you”.

Surprise web-marketing need to follow generally the golden oldie “giveaway” thumb-rule. We are observing that many of the web-marketers are shifting their attention to this thumb rule, though slowly. Giving away of ‘eBooks’ is one such helpful tool that certainly attracts people. One more innovative concept has slipped in these days. Some of the popular websites and many of the blog marketers also have started giving away “concept papers” and “white papers” to their viewers and customers for no cost. These kinds of free offers are becoming very popular among the websites that are focused on information sharing concepts. Subject and field specific websites are also adopting these new techniques in order to enhance their reach to the common readers. Recently we are observing a sudden rush in the news specific websites also. These kinds of giveaways are actually ‘knowledge enhancers’ and many people love to have them.

A simple surprise element on any website has very high chances of kicking away the annoyance of a viewer on an average. It helps him forgetting and forgiving the wasteful clicks .An element of surprise will always keep a website alive and fresh as it would attract many new and come back visitors to have a feel of the surprise.

Website marketing has full potential if combined with surprises. It’s the key to great entertainment. Surprise fuels great marketing, creates innovative opportunities and generates revenue. Website generally thrives on updating of its contents regularly and the advertisements pushing in the revenues. There exists a large gap in creative conceptualization and marketing of a website. This large gap contains immense potential for creating multiple opportunities with creativity. Montreal entrepreneur Andy Nullman, an authority on surprise marketing says,” small businesses have a great chance to make a difference in their marketplace by using the power of surprise to delight and astound their customers”.

Internet marketers and website marketers need to remember always the golden guiding principle, “little things make a huge difference”. In this world where people tell their friends and believe what their own friends tell them. It is the “word of mouth” that drives sales up to great extent and “not ads for the umpteenth surprise sale that is not a surprise at all”, according to Rogers Wirelesses’ initiative “Share  the Joy”.

Website marketers must also understand how to start with surprise marketing. Think what you did last month and try exploring new ideas in order to see if you can do something different. “Ask you, what we could do that we never dared to do?” says Andy Nullman. He further advises, “Marketing is about a relationship, and like all relationships, you have to keep it fresh”.

Surprise web-marketing is not a massive investment proposal in itself. Its cost effectiveness is also a surprising fact. Internet marketers are always leveraged with tactics. If one tactic does not click, try another one. Create one more buzz .After all the website marketers are their own masters. They can opt for more risks and do not require permissions for that. The risks involved in such type of ‘surprise oriented website marketing’ are comparatively very light and a webmaster practically has nothing to loose much. A contest, for instance, may cost a few dollars more to the webmaster but the amount of website traffic that would be generated with such contests would be almost unimaginable. Surprise web-marketing thus proved to be a cost-effective technique to enhance the web traffic, page rankings, revenue, and of course the popularity among the viewers.

Surprise web-marketing will definitely add new tools to the existing approaches with low cost, high speed, flexibility and other components. Success depends much on the use of maneuver, surprise, and speed to find an opportunity. It is more like the fighter pilots who understand the importance of “getting inside” in a dogfight by turning and maneuvering quicker than the enemy to fix their guns on the enemy plane well before it comes to know the intentions. This clearly means that such type of web-marketing means knocks with fast and unpredictable tactics giving out surprises. Business with surprises is thus no less than the fighter’s war.

TNX System facilitates the website owners and webmasters with tones of non-reciprocal links from bundles of thousands of relevant websites. You can place orders for these thousands of non-reciprocal links from high quality internet resources. Such ordered links could be placed on the main pages or on individual pages or even on the deep pages of websites having either a very few outbound links or no links at all.

‘TNX Links Network System’ is growing exponentially. More than 37,992 users have already joined the system.Untill now more than 32 057 161 text links have been sold through this network. The ‘TNX Links Network System’ is growing currently with a rate of 0.29% per day.

Prominent Links Placement

It is extremely important that the links or the advertisements are placed in such a manner, mostly on the prominent spots of the website, so that they grab the visitor’s attention.’TNX System’ helps you in promoting your main page of the website as well as your deep pages with equal considerations. 

It must be born in your mind that the ‘TNX System’ is not a “Link Exchange or a Broker”. It is in fact an extended facility for the webmasters. With this system you do not have to choose every page to place your links, rather choose the quantity of links, quality of links, and the link text with keywords.TNX will automatically place the corresponding links on websites with selected categories including the ‘Google PR’, ‘Yahoo Backlinks Count’. 

Earn Points to Earn Profits

TNX System facilities are free for the webmasters. It only requires installing a “TNX Code” on their websites. Webmasters can earn “TNX Points” for deriving various benefits. If a webmaster sells a link from any page of his website having a ‘Google PR4’ then the webmaster would be awarded enough points to enable him purchasing up to 800 ‘Pro-Links’ from almost 800 websites. Webmasters may decide on to hold the points or sell it at any time. As soon as the links are sold, ‘TNX System ‘calculates the ratings of each page of the website automatically and transfer corresponding ‘TNX points’ in to the account accordingly.Weightedge of the ‘TNX Points’ depend on several parameters. Basically one TNX Point is equivalent to one link from the website with a very low rating, i.e. say PR500 for a month. All the new members of the TNX System are awarded credit in order to facilitate them with free testing of the system. 

Promote with Contextual Links

Numerous webmasters and website owners, who have already joined the TNX System and have created their advertisement campaigns, did notice that the traffic towards their websites from the search engines is significantly increased.TNX System also promotes an unlimited quality of websites and keywords. Uploading of a file with numerous links and different keywords becomes an easy task of few moments only with TNX. A webmaster, for instance, may use the names of his online facility or services in the link keywords and within a couple of week’s period only, the website starts featuring among the top results. It is because people start searching for such items in the search engines and the link becomes popular immensely. 

Similarly, if a webmaster uploads the links with news topics in place of using keywords, the news website attains a high rank in the search engine results when people perform a search for a particular phrase exactly that as used in the keywords. This way the webmasters would be able to generate more advertisement revenue fro the paid advertisement programs on their websites. 

Ensuring Privacy and Security

TNX System has taken well care of the security and the privacy aspects in order to facilitate the webmasters and the advertisers both. There exist very high standards of security that are concurrent to the technological advancements. It starts at the entry level itself.TNX System applies very strict rules for accepting membership, campaigns, and websites. This way the system has all measures in place for avoiding any chance of ‘search engine pessimization’. 

TNX System ensures placing only one link that is up to Google PR4 on one page of the website. Any chance of producing a ‘Link Farm’ is thus eliminated automatically. Webmasters , other members, their lists of websites, and all other related details and information are preserved under strict privacy provisions and can never be made public or given to anybody else. 

Placement of links is arranged and coordinated in such a way that they get the most prominent spots on a particular web page and attract the attention of every visitor. An advertisement is not simply a text link. It has contextual text before and after the link on an advertisement. Links on the websites have no marks in the ‘HTML- code’ and thus the website cannot be identified as the one that is selling the links.

 This way your website would be able to sell the links and the risk of identification becomes almost zero. It will save the website from being banned or pessimized by search engines. 

Total Control in True Sense

Advertisers have a strong control over the speed of the link placement on the websites. The placement of advertisements on websites can be stopped at any time by the advertiser. This is an innovative approach in order to prevent the Google’s “too many links at once” filter. Ordinarily if someone purchases too many links for a new website, it will probably be noticed by the Google filter. 

Calculate Your Own Income Prospects

A new member can calculate its income prospects easily with the help of the TNX Profit Calculator which is available on the home page of the TNX website. This is actually a calculation that is based upon the website parameters. A member can also sell its TNX pints back to the TNX system itself. Such kind of facility is not available with any other existing system. The control panel at the TNX.NET is a fantastic device that calculates the current purchase price based income.

Benefits Begin with Joining

Currently joining the TNX System is extremely beneficial as one gets 2,000 points on its accounts that are absolutely free of charge. A new entrant would be happy to use these points in testing out the system and its various functions. With 2,000 points a new entrant can purchase 2,000 links for one month also. 

For a webmaster who joins TNX and once his website is approved, a total credit of 5,000 TNX Pints with no cost gets transferred in to the account of the webmaster. Webmasters must ensure that their websites are not below the Google PR1 status and are not expired with domains. 

A new innovative development is knocking the doors of internet world for past few months now. Various businesses and companies are now taking up creating “Business Blogs”. Many of the professionals and executives have been inspired and promoted to write ‘business blogs’ or ‘corporate blogs’ for specific businesses and companies.The business community across the globe including many of the Fortune 500 companies are now feeling the warmth of these ‘business blogs’.

The term “blog” is no new to the common people now. Many professionals from varied sectors including journalism, technology, and health adopted the ‘blog-mode’ to express themselves in more creative and innovative way. We also observe that the teenagers have flooded the blog world with their presence.

The business world simultaneously explored and discovered plenty of advantages of the ‘blogging’ in order to boost their business activities in many ways. ‘Business blogs’ are extremely good, flexible, reliable, and almost inexpensive tools for promoting any idea, product, and service.

Business Website: A Pre-Requisite

One of the pre-requisites for having a ‘business blog’ is having a fully customized business website first. Such business website must be properly optimized by someone who is an expert Search Engine Optimization professional having an extended vision and experience. These expert SEO professionals must also have a deep understanding of the search engines and the specific business environment and needs.

‘Business Blogs’ never intend to replace the full fledged website of any company. It is basically an added feature to the business website that keeps all the updating and latest news with all other future visions and conceptualizations of the company.

Business Blogs and Search Engines: New Friendship

‘Business Blogs’ are the new friends of search engines. Majority of the  ‘search directories’ and popular search engines including Yahoo!, Google, Alta-Vista, MSN, Alexa, AOL, and several others crave for fresh, latest, and new information. Blogs are the best resources for such requirements as they are continuously updated with new posts. Frequency of these posts varies from once a week to even many posts a day.

‘Business Blogs’ normally contain numerous links in addition to the fresh content. These links are also a preferred source for the search engine indexing. Links and the content on the blogs propagates everywhere on the web. There are many targeted news and other websites that require listings of such blogs and their blog posts.

Search engines have enabled their search spiders with many more algorithms targeting blog searches. Most of the search engine spiders now are taking traverses throughout the blog world for several times a day in order to pick daily and updated fresh content. This situation clarifies one more aspect projecting a bright future for ‘business blogs’. The more fresh and updated content these search engine would require, the more will be visits by search spiders on ‘business blogs’. It is not tough for anyone to understand the basics of this simple equation. A well managed and updated business blog having all relevant information and powered data would result in to a high search engine ranking for sure. Considering this importance of the ‘business blogs’, no one would perhaps wonder if these business blogs are a passing fad.

Google is undoubtedly an omnipresent and one of the most preferred search tools across the globe. The company was smart enough to foresee and develop a vision about future of the blogging technique. We all witnessed incoming of the Blogger by Google in the beginning of the year 2003.It was a pioneering effort introducing the classic ‘blogging software’ by Google. A public statement in the New York Times read, “They do not even know how they are going to use the company, but they will certainly have some potential use for it”.

Business Blog: The Rationale

There could be many reasons to start a ‘business blog’. Aims and objectives would definitely differ from business to business. Many of the internet experts still believe that blogging is no fad and it will last for a longer period and the future will see many more new versions and innovative inclusions therein. Businesses aspiring for a higher ranking for their business websites in search engines like Google will have an added advantage with a business blog concurrently. It is remarkable tool for such an achievement.

Many of the businesses do have their dedicated business websites but are not getting the results they hoped for. The Return on Investment (ROI) from tools like the banners and various other ecommerce techniques including email marketing may not be satisfactory for such businesses. ‘Business Blogs’ would be of immense help in dealing and coping with such downfalls. Above all, the most important feature of a ‘business blog’ is its timeliness. In business, relevancy of the information and its right timings are two important factors that often decide the profitability of a business. A ‘business blog’ serves both these purposes well. All current and relevant information at the perfect time can easily be placed on these blogs. Search engines would have their feeds at the right time and thus the potential customers would receive the pertinent information at the right time in their hands.

Business Blogging: Intelligent Selection of Tools

The internet is riding on a new wave of rushing business blogging software and many more applications are specifically facilitating business blogging with more ease. All these tools are available to give a thrust to the business and propel the business website towards the top search engine rankings. Numerous other developments and researches are on their way and would definitely come up with innovative concepts adding more profitability to the business blogging.

Selecting the most appropriate software and other supportive tools would need a careful study, analysis, and evaluation of all the products available in the market. An intelligent selection with due diligence becomes always easy with the help of SEO professionals.

Business Blogging: Parallel Benefits

Business blogs extend numerous parallel benefits to the businesses and their websites. It is one of the smarter ways to achieve higher search engine rankings without any paid submissions. One a higher ranking in a couple of major search engines is achieved the probability of obtaining higher rankings in other search engines is automatically enhanced. Advantages of programs like “Pay per Click (PPC)” are definitely worth appreciating but the business blogs provide an opportunity of free marketing with an infinite Return on Investments (ROI). Sharing the concurrent information with all the customers create an extended visibility of the business websites. It takes just a week or so for Google to show up the fresh content. A business blog facilitates other business bloggers to point numerous prospects towards the business website and the business blog and it costs nothing.

Business blogs are not like a magical stick that would solve all the business related issues in a moment. Companies should not take the concept singularly. An ideal winning combination would be the addition of business blogs with the business websites as a parallel activity instead. Addition of a well conceptualized business blog is a nice tool to establish effective and timely communication with the existing and prospective customers along with achieving the higher search engine rankings.