Mar
2011
A few days ago, I decided I want to sell a site of mine. While I didn’t need money right away, I still wanted to cash in the value of a web property which I purchased a few months go and flipped it rapidly to a successful business. Selling a website can be quite difficult. For starters, it is very, very hard to find a buyer that offers you a fair price. Depending on your site, a fair price could be anywhere between 8X to 36X, where X is site the monthly net profit (also read this for a better glimpse). On rare occasions, you could sell your site based other factors except revenue: traffic, domain name value, niche position, etc.
There are a few places you can try your luck:
http://forums.digitalpoint.com/forumdisplay.php?f=52
For newbies: Flippa is the new version of Sitepoint’s marketplace. Sitepoint was a great resource for webmasters that wanted to sell stuff (one could also sell templates, wp themes etc.). Unlike Ebay and Digitalpoint, Flippa asks for a listing fee (and also a success fee, if applicable). Cheapest listing is $19 - quite a lot if you ask me. But when it comes to selling a site in mid x,xxx or higher, $19 doesn’t seem so much. However, I listed my site 3 times before I could find a buyer. And I am very confident that the buyer I found was found still because of my hard word, since I sent the URL of the last Flippa auction to all AdWords advertisers and to some direct competitors of mine. Practically, I did their job, as I could have sent the URL of my site since the beginning, and get Flippa out of the loop. My first auction had the following stats:
| Listing Views | 891 |
|---|---|
| Users Watching Listing | 15 |
My second, which I reposted it (by the way, when you repost your auction, it will not reappear in the sub-categories which get most traffic: Price Rage ->High End; Mid Range; Entry Level) and which I also featured on the main page:
| Listing Views | 561 |
|---|---|
| Users Watching Listing | 12 |
Well, I paid in total $19+$19+$9+40 = $87 for roughly 1300 unique views to my site. And not a single bid. May I add that my site has a great domain registered since before 2000 (with over 150k searches per month), was on the first page of Google for main targeted keywords, was developed pretty nice - it’s all passive, has great revenue, multiple increase options and I was only asking 12X for it. How about that?
I took a peak to other successful auctions (maybe I am doing something wrong). I found it hard to believe similar sites to mine are actually being sold on Flippa.com. Actually, some are. For some unknown reason, I saw sites that had a lower quality then mine, and still getting bids of 12X to 16X. Either they were very lucky, or set the start price very low. Seems like the trick is to get a lot of bids although they are well under your reserve, buy the first page upgrade and maybe even ask your friends to bid in the beginning.
Overall, I can’t recommend Flippa to guys that want to get just a few hundreds on their sites. It’s simply not worth the listing fee. Even for my site for which I wanted only $10k, it seemed a pricey option. Anyway, if you have great established site, webmaster community (including me) browses Flippa from time to time. Just a hint: try to sell it first by your own.

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